Web design
Capturing customers online
Your website is a shop window where potential customers can be won or lost in seconds. It is crucial to capture the attention of passers-by and tempt them to look in.
More than this, websites must also be designed in a way that brings people to them in the first instance. We design and build sites that, as well as looking good, are written and engineered with search engines in mind, to help get you on the first pages of Google/Yahoo.
Websites are another example of how PRG’s multi-disciplined team works together for your benefit: our marketing experts help determine your site’s priorities and navigability; our copywriters ensure the words on your site are not only informative but also persuasive; our designers make the site visually appealing, in a style consistent with your company image and other marketing communications; and our online technical experts ensure the site is engineered in a way that is visible to search engines, attracts visitors and keeps them there.
Once your site is live, we can draw on our expertise in PR and marketing communications to drive people to it, through a range of techniques, including online editorial and advertising, e-shots and e-newsletters, bringing the new site to the attention of existing and potential customers.
PRG’s website services include:
- Website audit
- Design and build
- Copywriting
- Search engine optimisation
- Search term marketing
- Pay-per-click
- Ongoing visitor analysis
- Provision of sales leads
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