New website build to promote cutting-edge travel management platform

Challenge

ANGiE initially came to PRG for web consultancy to support the company’s existing web agency in completing the design and build of its new website. However, having become increasingly frustrated with its existing web agency and impressed by PRG’s proactivity and knowledge, ANGiE commissioned PRG to redesign and build the entire website.

ANGiE’s brief was to produce an online brochureware site introducing its leading-edge booking platform for corporate travel. It was a requirement to look fresh, modern and promote the full scope of the platform’s technical capabilities.

PRG was also appointed to revise the logo and produce a suite of logos suitable for a variety of marketing collateral.

Solution

PRG created a site map to help map out the user journey and ensure all essential information was easy to find. Prominent contact details and an obvious route to book a demo was key.

PRG incorporated large banner images on the site to provide an insight into the platform and bring life to key pages. We also sourced images to ensure a consistent look and truly showcase the travel industry.

We developed the site using a Content Management System (CMS) based on the popular WordPress platform. The CMS itself has an intuitive drag and drop interface to create various page layouts without the need to know any code. Furthermore, using the latest technology allows the site administrator to make amends and preview them before making them live to the public.

Result

Impressed with how PRG managed the web project, ANGiE has since asked PRG for ongoing support with its marketing strategy and managing its social channels.

As the site integrates with Google, this allows us to regularly review the data behind the site and create concise reports in order to structure ongoing marketing activity.