Whether you’re prepared for it or not, the Social Media Revolution is now well underway. You can either jump in head-first or watch from the side-lines, but be ready for the consequences if you choose to abstain.
Recent research shows that now over 57% of the adult population in the UK is using social networks; but don’t be fooled into thinking it’s just a phenomenon for the young – over a fifth of all UK residents aged 65 and over are now regular users.
It’s not just local or national either – Facebook and Twitter are in the top ten most visited websites worldwide and the numbers keep increasing. It’s quickly becoming a question, not of “Do we need to get involved in this?”, but of “How much longer can we afford to ignore this?”
Why use it?
By connecting to social media you are instantly connecting to the rest of the globe and billions of its inhabitants 24 hours a day, seven days a week.
With the pandemic use of increasingly advanced mobile technology, the populace has instant access to these networks and they’re taking advantage.
From a business perspective, what you have here is a unique situation. A captive audience, one who is choosing to spend their leisure time within these networks, and who is ready and willing to interact with your brand.
Understandably, business has been quick to capitalise on this exciting opportunity. The climate out there is extremely competitive already, though that doesn’t mean that there isn’t room for your business to grow a digital following.
There are several key benefits to involving yourself, including: driving traffic to your website, increasing brand awareness in an arena in which you’re being welcomed, an increase in brand loyalty, interaction with your audience/customer base, in-house market research and a range of other applications which can be tailored to suit your business needs.
It is also a great way to interact with the customers you already have, because keeping in touch with them is just as important as attracting new ones.
High visibility on these sites means that your customers can see how your business is growing to benefit them, how knowledgeable you are in your field and be reminded of why they’ve chosen to work with you.
Sources: Office for National Statistics