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Dragons’ Den buys into solar PV

When two of BBC2's Dragons, Theo Paphitis and Deborah Meaden, agreed a couple of weeks ago to invest £120,000 in solar panel installer Ploughcroft Solar, they recognised the huge potential of this sector. Ploughcroft owner Chris Hopkins said the Dragons' £120,000 would be helpful, but not crucial, as he's expecting his business to make £600,000 profit this year. What he really wanted from them, he said, was help with business strategy for growth and - using a phrase repeated several times by Hopkins and the Dragons - "PR and marketing."

When two of BBC2’s Dragons, Theo Paphitis and Deborah Meaden, agreed a couple of weeks ago to invest £120,000 in solar panel installer Ploughcroft Solar, they recognised the huge potential of this sector. Ploughcroft owner Chris Hopkins said the Dragons’ £120,000 would be helpful, but not crucial, as he’s expecting his business to make £600,000 profit this year. What he really wanted from them, he said, was help with business strategy for growth and – using a phrase repeated several times by Hopkins and the Dragons – “PR and marketing.”

Here at PRG, we can provide you with the crucial PR and marketing support that helps you grow your solar business, whether you are a manufacturer, distributor or large-scale installer. PRG has more than five years’ experience marketing renewable technologies including solar (business-to-consumer and business-to-business) and 30 years’ experience providing PR and marketing support to enterprises in the heating, plumbing and electrical sectors. In a market that’s fast becoming more competitive, we know how to help you engage sales prospects more effectively than your rivals.

PRG’s 18-strong team includes experts in all marketing channels: websites, search engine optimisation, pay per click, e-shots, marketing literature, direct mail, exhibition stands, consumer and trade advertising, and consumer and trade PR. As a full-service agency, PRG has no vested interest in recommending one particular marketing discipline over another – with expert judgment and objectivity, we’ll advise you of the best way to reach,inform and convince your target audiences.


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