Traditional Marketing

We may live in an increasingly digital world, but at PRG we believe that traditional marketing techniques can be very effective when used alongside digital marketing methods.

PRG’s traditional marketing services

With more than 40 years’ marketing experience, our clients see us as their trusted marketing partner. We advise on the best marketing mix to generate the results our clients desire. As a full-service marketing agency, we have no bias when recommending the best techniques and channels to reach your target market.

At PRG, we work flexibly with our clients. Our team of experts can develop an integrated marketing communications plan for your business. We will recommend the strategy that will most cost-effectively help you meet your objectives.

Traditional vs digital marketing

Far from being mutually exclusive, traditional and digital marketing techniques work effectively both together and as standalone campaigns. Dependent on your target market, a combination of traditional and digital marketing can prove powerful.

Traditional communications have progressed over recent years, utilising data from digital campaigns to enhance their performance and develop targeted strategies. When used and planned correctly, digital marketing and traditional channels complement each other to bring effective, tangible results. If you already have a marketing plan in place, we can help you prioritise activities and manage it for you.

Offline marketing activities

Traditional marketing activities include advertising campaigns and media buying, branding, direct mail and exhibition and event planning. Our pro-active team of marketers are skilled not only in delivering to a set brief where required but coming up with new, creative ways to get our clients in front of their customers.

Our offline marketing services include:

    • Marketing consulting and advice
    • Developing an integrated marketing plan
    • Advertising campaigns and media buying
    • Branding and rebranding
    • Direct marketing, direct mail and promotional marketing campaigns
    • Exhibition planning and attendance
    • Organising events and product launches

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