Dust, dirt, mould and bacteria might not appeal to the average PR agency, but at PRG we love to get our hands dirty and draw out the positives from what might appear to most marketers as a negative topic.
We have been at the forefront of a number of healthcare and hygiene PR campaigns for clients from dirty ductwork to hygienic pallets. Whatever the topic, we will do the research, cut through the jargon and present the information to the desired target audience in a way that’s easy to understand and encourages interaction – be it social sharing, visits to your website or email enquiries.
To give you a taster of our hygiene PR campaigns, I’ll share a couple of our recent examples.
Hygiene PR case study 1
Did you know that healthcare acquired infections cost the NHS an estimated £1billion each year? Well, neither did we until we started conducting research for a client of ours that specialises in cleaning ventilation ductwork in hospitals.
By immersing ourselves in the healthcare and cleaning trade media and identifying hygiene feature opportunities, in the last two years we have secured more than 27 pieces of PR coverage in print and online with Building Better Healthcare, Cleaning Matters, Safety & Health Practitioner and Health Estate Journal, to name a few.
In total, our hygiene PR effort has generated media coverage worth a value of £37,692 – plus it’s provided useful content for a series of e-shots to our client’s customers in the healthcare sector.
Hygiene PR case study 2
Another one of our hygiene PR campaigns was for the UK’s leading independent supplier of plastic pallets, who had an important message to put to the pharmaceutical industry after several major drug manufacturers were forced to recall products that had become contaminated by the wooden pallets they were transported on.
As soon as the news broke out, we made it our mission to track all national PR coverage and articles in the pharmaceutical press. Once we had gathered enough information, facts and figures, we contacted the editors of two of the leading pharmaceutical trade magazines and sold in by-lined feature articles for our client about improving hygiene standards in the pharmaceutical supply chain.
The article was given a three-page spread in both magazines, which pleased our client, and also became a useful sales aid for them to show in pitches to other pharmaceutical companies.
With our expertise in hygiene PR and great press contacts, we can help clients build their brands, generate sales and win new business.
- healthcare pr