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HVCA rebrand calls for marketing overhaul

On 1st March the renamed HVCA (Heating and Ventilating Contractors' Association) will be reborn as the expanded and much improved, one-stop-shop B&ES (Building & Engineering Services Association).

On 1st March the renamed HVCA (Heating and Ventilating Contractors’ Association) will be reborn as the expanded and much improved, one-stop-shop B&ES (Building & Engineering Services Association).

The decision to rebrand the HVCA was almost unanimous as the organisation’s members now offer far more than simply heating and ventilating.

Bob Shelley, President of the HVCA, said: “The term ‘h&v’ barely scratches the surface of the diverse, sophisticated and highly complex nature of the work our members now undertake. Nor does it even hint at the increasingly central role they play in the integration of engineering services in buildings – and especially in the incorporation of the renewable technologies that are clearly here to stay in our increasingly environmentally-conscious age.

“It is also the case that, today, our membership embraces many other specialisms – ventilation hygiene, heat pumps and facilities management, to name but a few – all of which sit comfortably under the ‘building and engineering services’ identity.”

“Rebranding is just one element in a re-positioning exercise that will enable this Association to provide its members with a wider range of services, enhance its influence with Government, and provide a natural home for all building engineering services specialists.”

For HVCA members the rebranding means some administrative tasks need to be taken care of – anything bearing the HVCA logo or name will have to be reproduced to incorporate the new name, B&ES.

PRG has been working with the HVCA and its members for many years and is perfectly positioned to help with all your rebranding needs. From brochures, leaflets and letterheads to websites, e-shots, logos,advertising and straplines, PRG has the experience and creative flair to meet all your rebranding requirements. Perhaps this is your opportunity for some personal rebranding too.


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