Constables Mobility, the leading designer and manufacturer of wheelchair accessible vehicles, has appointed PRG to handle regional and national PR campaigns celebrating the company’s 30th anniversary. PRG won the work in a competitive pitch against two other agencies.
The national campaign will promote a prize draw open to the 2.5 million UK households with a resident or family member registered as disabled. Constables’ founder and owner, David Constables, said: “The prize, a brand new car fully converted for wheelchair access, will be worth more than £10,000 – but its greatest value will be giving a disabled person the kind of motorised mobility the rest of us take for granted.”
The winner will be presented with the wheelchair accessible vehicle (WAV) by actor and wheelchair user David Proud, best known for playing Adam Best in Eastenders.
Regional PR, focusing on Kent and Sussex, will publicise two stories devised by PRG for their charitable appeal: Constables’ Day Out Competition will chauffeur 10 households with a registered disabled person to a day out at a popular and accessible tourist destination; Constables’ Christmas-In-A-Car will give families of registered disabled people the chance to win a car-boot-full of Christmas presents. PRG has secured coverage for these competitions in up to 27 newspapers.
PRG account director Phillip Bingham said: “Constables have a rare British manufacturing success story to tell.We won the work by demonstrating a creative approach to shaping stories, an ability to deliver in the required short timeframe, and by preparing so well that we could guarantee widespread media coverage.”
Constables’ factory in Golden Cross, East Sussex turns out up to 2,500 vehicles each year. The company is a Converter Partner in the Motability scheme, which enables disabled people to lease a car (or scooter or powered wheelchair) by using their government-funded mobility allowances. More than 560,000 motorists on the roads today obtained their vehicles with help from Motability.