With 1.11 billion Facebook users worldwide and over half of the UKs population signed up to the social networking site, it is not surprising that more and more companies are turning to Facebook for their advertising, but the massive audience Facebook allows you to reach is not its only benefit..
One of the most valuable benefits is that Facebook helps you to target a specific group of people, allowing you to use a number of different options such as; sex, age, location, connections, workplace, and keywords that you can use to select the Facebook users you target. This helps to ensure advertising budgets are not being wasted on the wrong audience.
Facebook can also help to create trust and loyalty between you and other users, allowing you to interact directly with them, helping to build relationships that are unlikely to be created by any other means of advertisement. To make the most of Facebook ads, interaction with users is key. Interaction with users on Facebook has a snowball effect, creating stories in their newsfeeds based on this interaction, meaning a wider audience will view your content with no added work from you.
As well as this, keeping your Facebook up-to-date at all times is essential. The Facebook population uses the network to communicate with their friends and acquaintances, which is added advertisement for you, if they are using your page or sharing your content to do it. Advertising on Facebook offers you a great way to drive traffic to your external website, and adding information and links to your Facebook advertisement is an effective way of creating this traffic.
Facebook ads don’t just reach users through the computer, but also through smartphones and other mobile devices! 51% of the UK’s population own a smartphone, and 56% of people use their smartphones to visit social media sites every day.
As well as these benefits, Facebook can also be a relatively affordable way to advertise, with the cost being based on two factors: your budget and the size of your audience. Facebook also offers you two ways of paying for your advertisement, pay per click or pay per 1000 impressions, which is a good method of ensuring you keep to your budget.