Search engine optimisation is a bit like DIY; yes you can give it a go yourself and the end result might be adequate, but if you want to achieve high quality, long lasting, results, SEO is best left to search engine optimisation professionals.
So why do so many company’s think they can implement an SEO marketing campaign themselves? As a nation of dabblers, most of us are programmed with the ‘can do’ switch so will try our hands at most things to upskill or impress the boss. But, if you don’t know what you’re doing, dabbling with SEO could be disastrous for your business.
In the current economic climate it’s understandable why a company might have reservations about spending money on its website, however investing in an SEO expert can be more cost effective than doing it in-house.
SEO tools and techniques
The ultimate aim of search engine optimisation is to get your website to the top of the search engines but with Google’s search algorithm getting ever more complex, you need to be armed with the latest SEO knowledge. SEO professionals make it their priority to stay abreast of new SEO tools and techniques so they can continue to deliver high ranking websites.
Like any marketing campaign, SEO requires continuous monitoring and updating to maintain your website visibility. Google thrives on fresh website content, so keeping your website up-to-date with news stories, case studies and other relevant information is a must. SEO experts can offer you advice on your website content to avoid your site dropping in Google searches.
For instance, if you don’t have a news section and find it difficult to get customers to commit to case studies, add a Blog to your website. Blogging is one the best marketing tools for relationship building in a corporate setting as it offers dynamic, real-time contact with customers – so you can improve client relations and enhance your website ranking at the same time!
Unlike some forms of traditional marketing, online SEO marketing can be quantitatively measured using SEO monitoring tools. Chances are you haven’t got a clue what these are, but SEO professionals are constantly monitoring websites using these tools to find out what’s working and what’s not, what’s driving the most traffic and how visits are converting into enquiries.
Ultimately, the traffic an SEO expert can drive to your website can add value and revenue to your business.