Category: Email Marketing

Explore our latest thinking and project work in Email Marketing. From expert insights to real-world results, this collection brings together articles and case studies that reflect our experience, ideas and impact.

Email marketing: a PRG perspective

Email marketing: a PRG perspective

Except, it really wasn't and email is, in fact, prospering – especially when it comes to being used for marketing. As 2017 gets into full swing there are signs that as a tool for communicating, particularly when it comes to commercial transactions the humble old email...

Improve your email marketing open rates

Improve your email marketing open rates

We all send and receive a huge number of emails each year. In 2010, 1.9 million e-mailers sent 107 trillion emails - according to web monitoring service Royal Pingdom - so it's little surprise that more and more businesses are dedicating a portion of their annual...