PR Account Manager

Permanent, in-house, full-time
Salary – negotiable, dependent on experience

PRG Marketing Communications is a full-service marketing agency, specialising in business-to-business (B2B) communications across a diverse range of industries including the built environment, HVAC, fire and security, and the public sector. We are a second-generation family run company, currently celebrating 45 years in business.

We are looking for a driven and ambitious Account Manager with a passion for PR and copywriting to join our PR and Marketing team. In this role you will head up several client accounts whilst co-managing other clients with your fellow Account Managers, reporting directly to our Account Director.

Key Responsibilities:

• Heading up and co-managing client accounts, delivering high quality PR and marketing strategy and selecting the best combination of channels to achieve their desired goals
• Keeping client activity planners up-to-date to track and monitor all PR and marketing activity
• Writing to a high standard a variety of content including press releases, case studies, interviews, technical features, thought-leadership articles, blogs, newsletters, award entries and LinkedIn posts
• Seeking permission for customer case studies and managing the client approval process for all PR content
• Identifying newsworthy opportunities for clients, pitching stories to trade, regional and national journalists, responding with appropriate follow up and monitoring media coverage
• Preparing editorial calendars for clients to help plan and coordinate feature opportunities
• Building advertising plans and steering creative – researching media publications/websites, requesting rates, managing budgets, handling bookings, briefing and supplying artwork
• Liaising with trade bodies and associations, identifying PR and marketing opportunities
• Supporting clients with events and exhibitions – from researching venues to attendance
• Regular reporting for clients including monthly activity and media coverage reports
• Supporting the team with proofing the content of fellow Account Managers
• Briefing team members and external suppliers on artwork, photography, videos etc.
• Brainstorming fresh ideas for client campaigns with the team, including for PRG’s marketing
• Attending client meetings in person and virtually
• Supporting Account Director and Managing Director with research for new business proposals
• Using PRG’s project management software for completing weekly timesheets, preparing job estimates, raising purchase orders and running reports

Key Skills:

• Excellent communication skills – in person and in virtual meetings
• Outstanding organisation with the ability to manage multiple client retainers and projects
• Strong writing skills, with at least 3-years’ B2B writing experience
• Thorough understanding of B2B PR and communication techniques
• Previously worked in an agency environment or as part of an in-house marketing team
• A good understanding of wider marketing, basic budgeting, and campaign planning
• Knowledge of the different social media platforms
• A hands-on ‘can do’ attitude

What We Offer:

• A family-run, friendly team with a supportive and collaborative culture
• The opportunity to grow within a close-knit but ambitious agency
• An exciting mix of B2B clients, plus the opportunity to support PRG’s local B2C clients
• Central Eastbourne location – 1 minute from town centre, 5 minutes to the beach
• Opportunity to opt-in to PRG’s pension scheme (after 3-months employment)
• Healthcare benefits (after 6-months employment)
• On-site parking on a rota basis