Colt is a company that designs, manufactures and installs climate, smoke and architectural solutions for impressive commercial buildings around the world. To celebrate the company’s 75th year in business, Colt approached us to help them create an anniversary marketing campaign.
To promote the anniversary we designed a series of teaser promotional postcards that were to be sent to potential and existing customers, depicting Colt buildings from around the globe. The postcards were from an anonymous sender posted from the locations featured on the cards, with authentic postmarks.
We created a microsite for Colt which allowed people to enter a competition and find out more about Colt’s products and services.
The anniversary marketing campaign also included print and online advertisements in various well-known industry magazines, plus a final explanatory mailer – all of which incentivised readers to visit a promotional microsite to enter the competition.
The anniversary marketing campaign was a great success, sending out the promotional postcards resulted in a 25% increase in visits to Colt’s website over a three month period.