Crafting a New Digital Experience: PRG’s Website Transformation for Buckswood School

Challenge

Buckswood School approached PRG with a clear vision – they needed a modern, responsive website that could better serve their community of parents, students and prospective families. While the existing site reflected the school’s distinguished heritage, it no longer met the demands of a growing, digitally connected audience.

The challenge was to create a platform that preserved Buckswood’s unique character and international appeal while improving the overall user experience. Key information, from admissions to daily school life, needed to be more accessible and easier to navigate. Additionally, the school sought a scalable, future-proof solution that would evolve alongside their needs, ensuring their online presence remained as forward-thinking as their educational approach.

Solution

At PRG, we specialise in crafting digital experiences that reflect the unique identity of our clients.

To bring Buckswood School’s vision to life, we developed a strategy that focused on three core elements – design, usability and scalability. From the outset, our goal was to create a user-centric platform that made navigation intuitive and seamless. We carefully mapped out key user journeys to ensure website visitors could easily find essential information, such as admissions details, term dates and the latest news.

Preserving the essence of Buckswood’s brand was at the heart of the project. We collaborated closely with the school to weave elements of their heritage into the design, incorporating familiar colours, typography and imagery that reflect the school’s ethos and character. This ensured the new site not only felt modern but also remained unmistakably Buckswood.

Performance and longevity were also critical factors. We built the website on WordPress, providing a fast, responsive platform optimised for all devices. This foundation offers flexibility and scalability, allowing the school to update content and expand the site with ease as their digital needs grow.

Result

The launch of Buckswood School’s redesigned website marked a successful transformation, delivering a digital platform that blends tradition with modern functionality.

The site now offers a seamless experience across all devices, allowing parents, students and visitors to engage with the school effortlessly. By combining intuitive navigation with a design that reflects Buckswood’s heritage, the new website stays true to the school’s values while embracing the future.

Beyond aesthetics, the platform enhances accessibility and provides a scalable foundation that can grow alongside the school. This future-ready approach ensures Buckswood’s online presence continues to evolve, supporting the needs of the community for the foreseeable future.

At PRG, we believe that great design goes beyond appearances – it’s about crafting meaningful digital experiences that inspire and engage. Buckswood’s new website is a testament to this philosophy, demonstrating how thoughtful design and strategic development can elevate a brand’s digital identity.

Visit the client website.