New e-commerce website drives sales for built environment professionals
Bendex Plastics, the British owned and based cable management specialists, approached PRG following the company’s rebrand. Bendex Plastics required a new e-commerce website to help support its growth and to give sister company, Marshall-Tufflex, its own distinct brand identity.
With 25 years’ experience offering cable management trunking and accessories, Bendex Plastics wanted to respond to increasing customer demand for a catalogue based e-commerce website. PRG has extensive experience in this area having recently created an e-commerce website for the Nature Valley International Tennis Tournament so the team at Bendex felt assured that PRG could deliver.
By combining the extensive capabilities of the WordPress content management system, with the WooCommerce e-commerce plugin, the PRG team proposed a website with bespoke functionality which was heavily tailored to the client’s individual requirements.
WooCommerce is the most popular shopping cart system in the world, powering over 30% of all e-commerce websites; it is designed for small to large-sized online merchants making it an ideal solution for Bendex Plastics.
The design needed to utilise the new branding to convey that Bendex Plastics offers quality products at competitive prices. The previous branding focused on the budget side of the company, but to better reflect the brand ethos, the new design needed to emphasise the confidence customers could feel when buying from such a reputable, well established and trusted brand.
The website designed and built by the PRG developers’ takes advantage of the extensive product filtering afforded when using the combination of WordPress and WooCommerce. The end result is a user friendly site which is easy to navigate and – most importantly – allows the client to fulfil their end goal of having a catalogue based e-commerce website which is in line with their brand ethos.
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