PRG enhance Condale Plastics’ website and lead generation

Challenge

Condale Plastics is a leading specialist manufacturer of bespoke plastic extrusions. Established in 1969, they have been at the forefront of the UK’s extrusion sector due to a dedication to pioneering custom-made solutions for clients and maintaining a supreme level of quality and customer service.

The company recently underwent a considerable transformation, backed by significant investment. This resulted in major growth across the business, including upgrading its facilities (new lighting, flooring, management software, and infrastructure) and a new and rejuvenated web presence.

The old website appeared outdated, lacked engagement, and did not communicate its unique selling points effectively.

Solution

PRG embarked on a comprehensive website redesign project for Condale Plastics. The goal was to modernise the site’s appearance and improve user experience, engagement, lead generation, and overall effectiveness.

Modernised Design: PRG updated the website’s styling to make it more contemporary and visually appealing, reflecting Condale Plastics’ brand identity better. This enabled visitors to step behind the scenes into Condale’s operations and understand why they should be the preferred solution. PRG collaborated with a local videographer to plan, film, and edit the content.

Engaging Video Tour: PRG integrated videos into the site to enhance user engagement. A homepage banner video was created to highlight the scale of Condale Plastics’ operations, and additional videos were incorporated into factory tour clips, allowing visitors to experience their unique capabilities and learn what makes them so unique.

Improved Call-to-Action Forms: PRG redesigned the contact form to capture more detailed information from potential leads. This included implementing a dropdown menu to categorise enquiries and dynamically display relevant fields based on user selection.

Highlighting USPs: PRG remodelled the site’s content to highlight Condale Plastics’ unique strengths better and differentiate it from competitors. This involved focusing on application-based content and communicating the company’s advantages.

Enhanced Brochure Downloads: To increase the value of brochure downloads and improve lead quality, PRG redesigned the main brochure to include more in-depth applications and material use cases, containing relevant information about materials and extrusion types. The updated version also helps prospective clients understand Condale Plastics and their expected journey from initial product design through each stage to final production and distribution. A complete redesign also aligned it with the new modern website styling.

Result

The redesigned website successfully addressed the challenges identified. The modern design and engaging video content significantly improved user experience and increased visitors’ time on the site. The enhanced call-to-action forms resulted in higher quality leads with more detailed information for the sales team. The application-specific brochures led to increased downloads and improved the effectiveness of targeted marketing campaigns. Overall, the website redesign project successfully achieved its goals of modernising the site, improving user experience, and driving better results for Condale Plastics.

Visit the client website.