Making an Impact on the International Stage: How PRG Helped RLSE Stand Out at ISH Frankfurt

Challenge

As one of the industry’s leading trade fairs, ISH Frankfurt is a key opportunity for global exposure. Celebrating its 65th year, the event regularly attracts over 190,000 visitors and is a must-attend for companies in the water, energy and HVAC sectors.

Rapid Locking System Europe (RLSE) needed to make a strong impact at the show, with a defined budget, a 90-square-foot stand footprint, and multiple deliverables including printed materials, a logistics plan and digital marketing support. Crucially, the entire experience needed to be engaging, functional and aligned with RLSE’s brand.

Solution

PRG took full ownership of RLSE’s presence at ISH Frankfurt, overseeing everything from stand design and logistics to translation and marketing.

Our creative team developed a bespoke exhibition stand that made the most of the available space, including a dedicated meeting room, a store room, multiple glass display cases and a comfortable seating area. A standout interactive feature, the buzzer challenge, drew footfall and encouraged hands-on engagement.

Designed with the visitor journey in mind, the stand layout used strategic zoning and different flooring finishes to guide movement and highlight key features. We also coordinated the transport of all exhibition elements to Frankfurt, ensuring safe, timely delivery.

To support the stand, PRG produced all literature in both English and German – managing translation, design and print. Pre-show and during the event, we managed RLSE’s LinkedIn presence and executed tailored email campaigns to drive awareness and booth visits.

Result

The result was a highly successful appearance for RLSE at ISH Frankfurt. The stand delivered on every requirement within the set budget, combining functionality with eye-catching design and interactivity.

Footfall was strong, the buzzer challenge generated buzz (and social media engagement), and RLSE were able to host meetings, showcase products and leave a lasting impression on visitors.

With PRG’s support, RLSE made the most of this international platform and reinforced its position as an innovative leader in its field.