Brief: The website for the Sussex Area of NAFAS (the National Association of Flower Arrangement Societies) was internally developed using the free Wix service. Whilst the site fulfilled its current role, the site did not represent the professional level the flower arranging society required.
Sussex NAFAS came to PRG for our in-house design expertise and tasked us to come up with a fresh, modern and professional design that would really help Sussex NAFAS stand out.
As the existing site was developed using Wix, whilst this serves a purpose to help with start-up sites, Wix doesn’t cater for SEO as much as a custom site would, with bloated code, inline styling and lack of additional functionality. Wix is generally not as flexible and user friendly when it comes to updating either, compared to better content management systems like WordPress.
Furthermore, the existing site was not responsive; this is an absolute necessity for Search Engine Optimisation (SEO). This means that it will not display correctly on mobile devices, such as mobile devices and tablets, and would be almost unusable in some cases.
Solution: PRG proposed adjusting the existing site structure to be more intuitive. We changed the bland events list into a full searchable, categorised events calendar, with all events downloadable as a PDF.
The static list of flower clubs became more interactive with integration into Google Maps to provide a clickable map, listing more details about all of the clubs. We also created a dedicated galleries section, with the ability for Sussex NAFAs to easily add albums with an easy-to-use drag/drop upload facility to add images to. The whole CMS driven website is very user-friendly and also features an image crop tool to help ensure images used throughout the site display at the correct size, or can be easily adjusted via the CMS if needs be.
Furthermore, the site is now responsive, includes the essential SSL and has been integrated with Google Search Console, Google Analytics and Google Tag Manager, allowing us to help Sussex NAFAS with future SEO and marketing campaigns.
Result: We’re extremely pleased with the vibrant site which you can view here: www.sussexareanafas.org.uk
Sussex NAFAS also agreed with a lovely testimonial:
“I would like to thank you and all the team for your hard work and patience whilst the site has been in development. We are delighted with the look of the site, it is bright, vibrant and of course professional.”
Tricia Bridgman, Media Officer, Sussex Area Nafas.