PRG took inspiration from the supplied image of Beachy Head, but changed the lighting to show a darkened starlit sky as the play is set at night. The PRG designers also added a light shining from the ‘beacon’ at the top of the lighthouse; this gives a focal point and ties perfectly with the name of the play.
The entire image was then placed within a setting designed to give the impression of a melting ice cream cone. This again references the storyline of the play, whilst highlighting the light and dark of the subject matter. It makes the image more eye-catching and lifts it from being a moody landscape to a thought provoking conceptual piece.
The final element required was the title treatment; the client was keen that the lettering used for the title took inspiration from iconic ice cream van lettering. The final lettering used takes inspiration from the retro ice cream van lettering, whilst the colouring used helps it to resemble ice cream sauce.
The flyer required the design of an additional page for the reverse; this second page features the play’s second main feature, an ice cream van. The ice cream van image echoes the poster as it features the same distinctive starlit sky.