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Clever Logistics Marketing

The £75billion UK logistics sector is one of the most mature in the world, employing one in 12 of our workers. Today, the emphasis is on storing, handling and delivering vast quantities of goods safely, with minimal cost and minimal environmental impact.

The £75billion UK logistics sector is one of the most mature in the world, employing one in 12 of our workers. Today, the emphasis is on storing, handling and delivering vast quantities of goods safely, with minimal cost and minimal environmental impact.

With the forthcoming London 2012 Olympic and Paralympic Games, planning ahead is vital for every logistics company in order to minimise disruption to logistical operations and keep business running smoothly. But disruption aside, logistics businesses can also capitalise on the increased footfall anticipated by the London 2012 Games with some clever logistics marketing.

Logistics marketing and PR is an area that PRG has grown and excelled in over the last five years. Despite the tough economic climate, PRG has helped clients achieve up to a 40% increase in sales with its proactive approach to logistics PR and marketing.

When PRG heard that client Goplasticpallets.com – the UK’s leading independent supplier of plastic pallets and containers – was involved in a project to help a major pharmaceutical company speed up production of its popular sports drink to meet demand for the London 2012 Olympics, PRG was quick to spot a logistics PR opportunity.

PRG contacted the customer and interviewed them about the manufacturing process and how Goplasticpallets.com’s containers were being used and generated a news story in addition to pitching several feature-length articles to logistics trade magazines. PRG also brought in a professional photographer to take photos of the containers in action to accompany the editorial.

In total, PRG’s logistics PR effort generated media coverage worth a value of £11,000, which included coverage in four logistics trade magazines and five logistics trade websites.

Whichever part of the logistics sector you are involved in – materials handling, packaging, racking and shelving, fork lift trucks or facilities management – PRG would be delighted to discuss your marketing objectives with you to help raise your profile with some well-planned logistics PR and marketing.


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