The FM sector has become a hugely competitive one. Facilities managers (FMs) today are under increasing pressure to reduce costs whilst adding greater value to the estates they manage, whether it be a hospital, school, office block, hotel or other public building.
PRG understands the complex role of FMs and has an impressive track record in facilities management marketing, both in helping customers directly target FM professionals and in providing marketing consultancy services to facilities management organisations.
Our FM expertise doesn’t stop at traditional facilities management PR and marketing either. We’ve helped FM clients rebrand, develop new websites, organise press events and win awards!
Rebranding facilities management body
We recently helped launch the newly merged membership body for facilities management, cleaning, housing, property and parking The Building Futures Group, establishing a new brand identity for the organisation complete with a responsive website, printed literature and other marketing collateral.
We’re now working closely with The Building Futures Group to develop the brand to help increase membership and promote its new training arm Asset Skills Training.
Award-winning facilities management software
Following the successful press launch we arranged at Harvey Nichols to launch a client’s new SFG20 online maintenance tool for facilities managers, we entered them into the heating and ventilating industry’s widely renowned H&V News Awards and helped them scoop the accolade of 2013 Service and Maintenance Initiative of the Year.
Facilities management PR
We’ve helped clients reach facilities managers through carefully researched and creatively written editorial that has appeared in some of the leading facilities management trade magazines and on their websites.
Exposing the risks of dirty ventilation ductwork in Health & Safety Matters and Modern Building Services, educating FMs about the importance of regular chiller maintenance in Facilities Management Journal, and publicising a client’s major hospital furniture contracts in Health Estate Journal are just a few examples.