In todays modern world technology is king, we increasingly spend more and more of our daily lives on the internet. Online is ‘where its at’ so it would be easy for any business owner or marketeer to think that the future of their business rests online. This might be a convincing argument as I myself, like countless others, spend more and more time browsing the internet, but don’t make the mistake of disregarding the more traditional forms of direct marketing, they can set you apart from the competition, given enough thought and effort. Have we all become so accustomed to online surfing that we all now refuse to pick up a book, brochure or magazine? Probably not. In fact, it’s probably a safe bet to say that most of us still prefer to read something on paper rather than on a computer screen especially if that physical copy is interesting enough to capture our attention.
Traditionally the company brochure was the standard flagbearer for any company wishing to promote itself, a crucial component to any successful advertising or marketing effort, it was the companys shop window before Steve Jobs and Bill Gates turned our heads towards pixels.
So why should you have a company brochure?
- A company brochure can be a useful and informative tool, helping your potential customers to learn more about your business.
- A creative brochure design represents your business. If created professionally it can leave customers with a positive and lasting impression.
- You can use them as a marketing tool to gain new business.
- Brochures can help you to spread the word about your business. People may not know about your business, but that can all change with a brochure.
“A thing of beauty is a joy forever”
I first came across this phrase by the English poet John Keats many years ago whilst studying at art college, his notion that a beautiful object is treasured in our mind forever really struck a chord with me. You can apply this way of thinking to your corporate brochure or any other marketing material you choose to produce, if done well and with enough care and attention, your brochure will leave a lasting impression with the recipient long after a meeting has finished or they have turned the last page and put it down to carry on doing whatever they were doing before they opened it. So before your spend all of your budget on updating your website or embossing your stationary consider a corporate brochure.
Brochure design, copywriting and print
At PRG our specialist in-house design studio have between them many years experience taking clients’ objectives and using our design knowledge to advise, develop and evolve ideas, turning concepts into reality. Our approach is simple, direct and effective. Targets and expectations are met (or exceeded) by delivering tangible results in beautiful and imaginative ways – always with the clients end goal in mind.