PRG Marketing Communications is pleased to announce its appointment to manage the marketing communications for The Beacon, Eastbourne’s flagship shopping centre. Home to more than 100 retailers, The Beacon is Eastbourne’s go-to destination for everything from the latest fashion trends to stylish homeware and sparkling jewellery and also boasts a number of restaurants and cafes as well as a large cinema.
As part of the new contract, we will be delivering a fully integrated marketing approach, bringing all activity under one roof. This includes management of social media and website content, alongside ongoing support for The Beacon team with community engagement initiatives. We will also be overseeing PR for the centre, which was previously handled by Tim Cobb.
With oversight by Savills and Legal & General, The Beacon plays an important role within the local area. Our focus will be on strengthening the centre’s profile, enhancing communication with customers and stakeholders as well as positioning The Beacon as a true hub for the local community.
Simon Groves, Managing Director of PRG said, “We’re excited to be working closely with The Beacon team to build on the centre’s existing strengths and deliver a cohesive, engaging marketing strategy moving forward.
“We’d like to thank Tim Cobb for his collaboration and support in winning the PR aspect of the work and the team at The Ready House for a truly seamless handover.”
Follow the Beacon on social or watch this space for exciting news about new store openings, offers and events.
