Following on from his recent talk at the Let’s Do Business Eastbourne Expo, PRG account manager Martyn Leek explains why he believes good PR is about storytelling.
What is PR? That’s the question a few potential clients ask when they approach us here at PRG.
To some, the subject is seen as a dark art, practised by spin doctors and the like. However to us here at PRG it is about getting the maximum coverage for all our great clients.
The official definition by the Chartered Institute of PR is: “Public relations (PR) is the way organisations, companies and individuals communicate with the public and media. A PR specialist communicates with the target audience directly or indirectly through media with an aim to create and maintain a positive image and create a strong relationship with the audience.”
But here at PRG we have a simpler definition. For us, PR is about stories. It’s about the stories you tell the outside world, your customers, potential business partners and your own staff.
For us, the act of PR can be broken down into the following:
- Identifying the unique story you want to tell
- Identifying the way to tell your story
- Telling the story
And it really is that simple. However, where we come in is by identifying the stories and choosing the right way to tell your story. Quite often people are too busy running their own businesses to be able to identify their own unique narrative.
Some, are quite literally, too busy to recognise the power of their own businesses!
That unlocked potential upsets us here at PRG and so when we take on a new client our first question will be: “What’s your story?”
“My story is boring…”, you say. Don’t worry, we’ll create one for you and we do this by:
- Writing and distributing press releases
- Speech writing
- Creating and executing special events designed for public outreach and media relations
- Conducting market research on the firm or the firm’s messaging
- Writing and blogging for the web (internal or external sites)
- Social media promotions and responses to negative opinions online
- The good old fashioned stunt
This is not fake news or anything like it. It’s about celebrating and highlighting your business in a different way.
What’s more, we’ll take the time to look for the right medium in which to tell your story. The media landscape is changing like never before, but PR can be used along with other marketing tools to ensure that your story is getting out there.
Here at PRG we’re passionate about new technology and new ways of telling your story, but not just for the sake of it – we’ll pick the right route for you. We’re hugely aware of the rise of the so-called social influencers, like Joe Wicks or Zoella, and their importance in the world of B2C. But we’re also aware that for every celebrity you get someone who is only in it for the freebies. We’re about building trust and credibility for your brands and would never align yours to something we’re not comfortable with.
We fully believe in the power of PR and the power of your business. We believe that PR plays a critical role in achieving real competitive advantage by:
- Reducing barriers to competition
- Opening new markets
- Attracting the best recruits and business partners
- Enhancing access to funding and investors
- Creating a premium value for products and services
- Protecting business in times of crisis.
Speaking of which, we are coming up against more and more companies that do not have a crisis PR plan for when something goes wrong. If you haven’t got one, or work in an industry where your reputation is paramount, we can help you put one together. As Warren Buffett, one of the world’s richest investors puts it: “It takes 20 years to build a reputation and five minutes to ruin it. If you think about that you will do things differently.”
If you need help telling your story, about the power of your business, or managing a crisis with PR: then email us at email@example.com