PRG gets Inspired with branding considerations

PRG Marketing Communications has created branding for Inspired Home Interiors by Stamco, a new name in quality kitchens, bedrooms and bathrooms.

PRG Marketing Communications has created branding for Inspired Home Interiors by Stamco, a new name in quality kitchens, bedrooms and bathrooms.

PRG’s brief was to create the face of the new indulgent home interiors company and then launch it to the public. Creating new brands and visual identities is part creativity and part hard work and PRG has built up a wealth of experience in creating, publicising and maintaining brands.

PRG’s skilled design and publicity team uses a tried and tested method to ensure that the branding reflects the ethos of the company or product it stands for. It begins with getting to know the company – what it stands for, what it’s hoping to achieve and what it offers, not just in terms of the product or services it provides, but how they are provided.

This means research. The findings are then used to fashion a collage of ideas and imagery synonymous with the company – the foundations on which to build a brand. These raw ideas are then developed into something tangible to bring the brand to life. It’s an organic process – ideas take form and evolve on the page as our designers work with the client throughout the process.

Once the branding has been agreed, PRG produces brand guidelines with the client to make sure the identity is represented correctly wherever it’s shown, but also understands that brands grow and develop over time, so its experts are only ever a phone call away.

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