To celebrate PRG’s 45th year in business, we are delighted to announce we have joined forces with local favourite Long Man Brewery to create a special edition can design for the award-winning Long Man Pale Ale.
The one-off label, designed in-house by our creative team and appropriately named ‘THE BIG FOUR FIVE’, reimagines the brewery’s popular 4.2% ABV Pale Ale in PRG’s signature red and white colours. The limited-edition cans feature a bold repeating pattern that sits at a 45°angle – a subtle nod to our milestone anniversary.
The Pale Ale itself has had an exceptional couple of years, winning Silver at this year’s World Beer Awards following its victory last year at the 2024 International Brewing Awards.
To see the collaboration come to life, some of the PRG team visited Long Man Brewery to watch the first run of cans roll off the production line.
Simon Groves, Managing Director at PRG, said: “Long Man Brewery is one of Sussex’s finest and we couldn’t think of a better partner to help us raise a toast to 45 years of creativity. The Pale Ale is a personal favourite for many of the team – and having the opportunity to design something unique for it felt like the perfect way to mark this milestone. It’s been a real celebration of local craft, both in beer and in branding.”
Tom O’Neill, Director at Long Man Brewery added: “It’s been a real pleasure working with PRG on this special project. Their passion for great design mirrors our passion for great beer – and we’re thrilled to see our award-winning Pale Ale dressed in a bold new look to celebrate their 45th anniversary. We hope everyone enjoys the story behind the can as much as the beer inside it!”
Founded in 1980, PRG has grown from a family-run PR consultancy into one of East Sussex’s most established full-service marketing agencies, with a strong track record of supporting regional businesses through creative campaigns, branding and digital strategy.
The total run of 700 ‘THE BIG FOUR FIVE’ Pale Ale cans will be gifted by us to clients, family and friends as a celebration of our milestone anniversary.
