Dallmer is a German manufacturer of high-quality, contemporary drainage solutions for showers, wet rooms and other sanitary environments. A family run business, Dallmer started out in 1913 as an engraving specialist. From the outset Dallmer has had high standards for design, precision, and craftmanship and these principles remain at the core of the company’s drainage solutions, which include premium shower channels and trays, floor drains, seals, closures, as well as fire and sound protection systems.
PRG was introduced to Dallmer through one of its Pan-European marketing partners. The company was looking for a reliable UK marketing agency with proven expertise in the building services and construction sectors to help launch the Dallmer brand in the UK.
To manage budgets and expectations we recommended a phased programme of marketing activity, starting with trade PR, establishing a UK presence on LinkedIn and maximising marketing opportunities with Barbour ABI – the UK’s leading construction industry directory.
Kathryn Ranger, Account Director at PRG said: “We’re very much looking forward to the challenge of launching Dallmer in the UK. It’s a company with a rich heritage and high standards for quality, which we hope to match in delivering our marketing plans. Currently we’re meeting weekly with Dallmer by Zoom, but we hope to welcome the team to visit us in the UK very soon.”
From shower drains to timber cabins, the second client PRG welcomed to its portfolio in June is MST – formerly known as Mid Sussex Timber. As the name suggests, Mid Sussex Timber is one of the largest stockists of timber in Sussex, however since its inception in 1929 the business has evolved and today supplies an ever-expanding range of building materials – from fencing and garden materials to painting and decorating supplies.
PRG’s challenge is to help educate customers about MST’s diverse product range, whilst staying true to its roots as a timber supplier.
To ensure we reach and engage with the widest possible audience we have an integrated programme of marketing activities planned, including PR and advertising, email marketing, graphic design and social media marketing to five different channels – Facebook, Instagram, Twitter, LinkedIn and Pinterest.
Amy Henkel, Senior Account Manager at PRG said: “During a recent site visit, I was blown away with the breadth of building materials MST stocks. We’ve come up with a clever campaign using the letters M S T to highlight visually the diverse solutions the company provides. I’m looking forward to launching this over the coming months – so keep an eye out on MST’s social channels!”