We’re absolutely delighted to announce the return of a familiar and highly valued face to the PRG team! Please join us in extending a huge welcome to Alex Pontet, who has rejoined us as a key member of our PR team after completing an incredible six-month adventure travelling across New Zealand and a move to Cardiff. We couldn’t be happier to have him back on British soil, albeit remotely from Wales!
Alex brings a wealth of marketing and communications knowledge back to PRG, with nine years of experience in the sector. His career has provided him with a fantastic, varied perspective, including significant stints as an agency marketing account manager and copywriter, as well as an in-house marketing manager and copywriter for a global medical brand. This diverse background means he is specialised in understanding clients’ core objectives and expertly applying the power of strategic communication to achieve them.
When asked what campaign first made the power of PR ‘click’ for him, he immediately pointed to the now-legendary Dollar Shave Club launch video, released over a decade ago.
“That viral Dollar Shave Club monologue – the founder being completely self-aware, edgy, and funny about the ridiculous price of razors – showed the true potential of going viral. They embraced low-budget aesthetics and took a huge risk by taking on the global players.”
He continues, “That gamble paid off big time, resulting in a £1 billion acquisition by Unilever just a few years later. That kind of success story should excite any smaller business about the potential of PR. It simply takes creativity, authenticity, market awareness, and an affinity for taking risks!”
Simon Groves, PRG Managing Director, welcomes Alex back, saying, “We’re delighted Alex has returned to PRG. Not only does he bring a fantastic blend of agency and in-house experience, but crucially, he has worked with PRG clients before and possesses a solid, working knowledge of their industries and products. We’re confident he’ll be an immediate asset and look forward to him contributing to our success.”
We’re thrilled to have his energy and expertise back in the PRG family. Welcome back, Alex! We can’t wait to see the great work you’ll be doing with us.
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