Corporate hospitality for Aegon International Eastbourne
The Aegon International Eastbourne tennis tournament is a well-known event held at the Devonshire Park Lawn Tennis Club in June, the week before Wimbledon.
In 2010, PRG was approached by the Lawn Tennis Association to manage the sales of the corporate hospitality in ‘The Sky Lounge’ suite. Being a local marketing agency with strong contacts throughout East Sussex we were definitely the right choice for the job.
We started by building databases with our local business contacts and searching on the internet for other potential businesses to target.
We are now in our sixth year of selling the Aegon International Eastbourne corporate hospitality and have built a valuable database of contacts, including past bookers that we keep informed of all the latest news and offers with regular e-shots. For example our Early Bird offer which we run from June until the end of August offers those that book the chance to take advantage of our discounted prices.
In addition to our ongoing email marketing activity, we keep the LTA updated on a weekly basis with current sales figures and have quarterly meetings to discuss new ideas and opportunities.
We also write blogs for our website to capture enquiries from those searching online for the Aegon International Eastbourne corporate hospitality and share these via our social networks on Facebook, Twitter and LinkedIn .
Our in-house design studio also provides support by designing and artworking posters to promote the event.
On the week of the Aegon International Eastbourne we help the LTA manage the corporate hospitality each day by welcoming guests to the suite, ensuring guests dietary and other requirements are met, and managing the guest list to ensure all staff from catering to the Host/Hostess are properly organised.
We continue to exceed the LTA’s sales targets year on year. 2015 was our best year to date, as we increased sales from the previous year by an outstanding 50%.
If you’re interested in booking corporate hospitality at the Aegon International Eastbourne, Davis Cup, or Queen’s tournament call Yasmin Dyson on 01323 411044 or email firstname.lastname@example.org.