Driving Qualified Leads for Taconova Through Targeted LinkedIn Campaigns

Taconova had a strong Metering and Billing offer but limited visibility in a competitive UK market made it difficult to generate a consistent flow of high quality leads. With new heat network regulations creating urgency among housing associations, developers and managing agents, there was a clear opportunity to engage decision makers, but only with highly targeted and relevant messaging.

PRG developed and delivered a focused LinkedIn lead generation campaign designed to reach key decision makers across housing, development and property management sectors. Using precise audience targeting based on job role, organisation type and sector, the campaign ensured messaging was delivered to those most likely to convert. To maximise performance, we implemented LinkedIn Lead Gen Forms to reduce friction and increase conversion rates, while aligning ad creative and messaging with regulatory change, compliance requirements and Taconova’s core strengths. Educational and insight led content positioned Taconova as a trusted partner, supported by a dedicated campaign landing page to capture and nurture enquiries.

The campaign has delivered 14 qualified leads to date, creating a strong foundation for Taconova’s UK pipeline. By combining targeted LinkedIn advertising with clear and relevant messaging, PRG generated meaningful engagement with key decision makers and demonstrated the effectiveness of precision led B2B lead generation.

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