Boosting Organic Visibility with Targeted SEO Improvements

Challenge

As an existing client, Condale Plastics looked to PRG for ways to further strengthen their digital presence. While their website was performing steadily, there was untapped potential to improve search relevance through better optimisation of content and technical performance. We identified opportunities to refine copy, improve keyword targeting, and implement technical SEO fixes that would drive greater visibility.

Solution

Working within an allocated portion of Condale’s existing retainer, PRG delivered a focused three-month SEO campaign. We began with a comprehensive audit, combining keyword research and competitor analysis to uncover gaps and opportunities. From there, we:

• Applied technical SEO fixes to improve page speed and caching.

• Optimised meta information across the site.

• Rewrote and restructured headings across core pages to align with search intent.

• Refreshed copy on priority pages to improve keyword relevance.

This structured approach ensured the site not only performed better technically but also aligned more closely with the search terms most valuable to Condale’s audience.

Result

The campaign delivered measurable improvements in a short timeframe. Search impressions rose to 241,262 during the period of activity, up from 183,735 in the preceding period: a 31.3% increase. Across the 262 tracked keywords, overall search visibility climbed to 18%, with 88 keywords ranking in the top three positions and a further 63 keywords securing top-ten rankings in Google UK.

Visit the client website.