Driving E-commerce Growth with SEO for Bailey Products

Challenge

Bailey Products wanted to strengthen their digital performance and compete more effectively with industry rivals. As a B2B business selling to distributors who in turn reach end users, their website needed to capture relevant search traffic and ensure their products and categories were easily discoverable by the right audience. The primary goal was to increase visibility for key product pages and deliver stronger search rankings for high-value keywords.

Solution

PRG carried out a comprehensive SEO strategy focused on both technical optimisation and content relevance. Over a four-month period, we:

• Optimised product and category pages to align with targeted B2B keywords.
• Implemented SCHEMA markup to strengthen search engine understanding of the site’s structure.
• Improved site load times for a smoother user experience and stronger search performance.
• Built internal linking to priority pages: particularly drain rods, a core product line for Bailey.
• Refined meta titles and descriptions to improve relevance and click-through rates.

This blend of technical SEO improvements and strategic content optimisation ensured Bailey’s website delivered stronger visibility where it mattered most.

Result

The campaign delivered a significant uplift in organic performance:

• Search impressions rose to 105,858, up from 73,576 in the preceding period, a 43.9% increase.

• Overall search visibility improved by 163.39% across 292 tracked keywords.

• 77 keywords achieved top-three positions, with a further 72 keywords entering the top ten in Google UK.

Visit the client website.