Building on Airbourne’s Bold Brand Identity for 2026

Challenge

Having developed a fresh visual identity for Airbourne in 2025, the challenge for 2026 was to maintain its momentum while keeping the event’s communications distinctive and engaging.

Now in our third consecutive year of working on Airbourne, with more than ten in total under our belt, we needed to apply the established identity consistently across a broad range of materials. Every asset had to feel recognisably part of the same campaign, whether audiences encountered it online, in print or at the event itself.

Solution

PRG developed and artworked a comprehensive suite of promotional and event materials for Airbourne 2026, including the event programme, hospitality brochure, posters and leaflets, social media templates and graphics, website image templates and graphics, merchandise and apparel and digital advertising.

Building on the successful 2025 rebrand enabled us to strengthen Airbourne’s visual identity across another year of communications. Our team carefully adapted the creative approach for different formats and audiences while maintaining a cohesive look and feel throughout.

The social media and website templates also provided the organisers with flexible, easy-to-use assets, helping them produce timely content without compromising brand consistency.

Result

Airbourne 2026 was supported by a bold and unified collection of creative assets spanning the full visitor journey, from pre-event promotion and online communications to printed materials and merchandise at the show.

The project successfully extended the identity established in 2025, reinforcing recognition of the Airbourne brand while giving the organisers a versatile toolkit for promoting the event across multiple channels. Our third consecutive year of collaboration also reflects the strength of PRG’s ongoing relationship with Eastbourne Council and our understanding of this landmark event.

Image credit: Claire Hartley

Visit the client website.