Creating a Confident Digital Presence for Consentum

Challenge

Consentum needed a website that would reassure senior buyers rather than generate high volumes of leads. It had to feel executive-level from the first moment, taking its cues from leading global advisory firms rather than typical consultancy or freelancer websites.

The positioning also needed to be clear. Grant leads every engagement, supported by specialist associates when projects require them. Consentum is a boutique practice, not a one-person consultancy.

Solution

PRG created a complete brand and design system, applied across a fully bespoke WordPress website. Restraint guided the creative approach, with generous white space, full-width sections and a tightly controlled navy and gold palette allowing the content and credentials to take priority.

EB Garamond headlines were paired with Inter body copy, reflecting the serif wordmark and sans-serif strapline used in the Consentum logo. The wider rebrand included the site’s header and footer branding, favicon, browser icon and a consistent set of professional-body credentials.

The website included:

• Home, Services, Sectors and Geographies, About and Contact pages
• How to Engage, Insurance and Cover, and Track Record sections
• A hero video, subtle scroll animations and live career statistics
• Global reach and sector content supported by real photography
• Fourteen individual case studies spanning four decades

The Track Record system allows each case study card and its detail page to draw from the same source, making updates simple and ensuring the content remains consistent. Swipeable galleries use genuine project photography, with individual cropping and fit controls helping different image formats display correctly.

Behind the scenes, the mobile-first site was built for performance, security and accessibility. PRG also created a branded email signature and routed contact-form delivery through Consentum’s Microsoft 365 account, taking care of the important details visitors may never see.

Result

The finished website gives Consentum a distinctive, premium presence that reflects the seniority of the practice and positions Grant firmly at executive level.

Its restrained design allows more than 40 years of experience to speak for itself, while 14 photographed case studies provide clear evidence of Consentum’s capabilities. The result is a credible, considered website that looks and feels entirely bespoke.

Visit the client website.