Expanding International Reach: LinkedIn Lead Gen for RLS Europe

Challenge

RLS Europe, specialists in flame-free press fittings for HVAC/R systems, saw strong interest at ISH and identified the Middle East as a key growth market. With limited, but growing, brand awareness in the region and a tight window of opportunity, the company needed a fast, cost-effective way to connect with potential partners and distributors ahead of a planned visit by Managing Director, Grant Phipps.

Solution

PRG developed and ran a LinkedIn lead generation campaign targeting HVAC/R professionals and decision-makers in key Middle Eastern territories. The messaging was tailored to introduce RLS Europe’s innovative flame-free brazing solutions, supported by strong visuals and a clear call to action. We worked closely with RLS Europe to align the campaign timeline with Grant’s travel plans, ensuring leads could be converted into in-person meetings.

Result

The campaign successfully met cost-per-lead targets and delivered a pipeline of high-quality contacts. Several of these translated into real-world meetings during Grant’s visit, strengthening RLS Europe’s footprint in the region. Following the success of the campaign, PRG has been retained to roll out similar LinkedIn lead generation activity in other geographical areas of interest.

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