European Launch for Engineering Service Provider

Challenge

To assist CMS with its official launch into Europe at Photokina – the world’s largest trade show for the photographic and imaging industries – PRG was commissioned to create a new website, design an exhibition stand and produce an information pack about the company.

Solution

PRG created a brand new website for CMS, coming up with a ‘new look’ and rewriting the existing site to better reflect the company’s background and service offering to different sectors. We introduced a number of new features to the website including news and careers sections, an online enquiry form and a video to highlight how CMS operates across Europe.

We sourced an exhibition build company and worked with them to create a theme for the exhibition stand – the CMS lounge. To convey the company’s technical excellence and customer-focused approach, a sophisticated stand was designed combining a refreshments bar and relaxed low-level seating, the company’s corporate colour scheme and key visual elements from the new website.

We also designed an A5 information folder with seven inserts – each highlighting a different area of the business – for CMS to hand out at Photokina.

Result

Following the exhibition, we secured press coverage in the UK’s main photo imaging trade magazine PIXEL and Dutch publications FotoMarkt and Fotovisie.

Following the success of the exhibition and online overhaul, visitors to the new website increased by 141%.