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Event management

Event management and marketing for business support provider

Brief: When PRG’s long standing client Business East Sussex (BES) wanted to diversify the ways in which they connect local businesses to support, they turned to PRG to help organise the first ever Business East Sussex Connect event. The event, which was the brainchild of Head of Business Services Ian Smallwood, was brought to life by PRG’s team of marketing, event and branding experts. The event required PRG’s involvement from beginning to end. The initial work included branding and coming up with a name for the event. This was to be followed by PRG’s design studio creating all artwork and promotional materials. Ongoing work for PRG was briefed as including cross channel promotion of the event, as well as event management and organisation.

Solution: Working closely with the business experts at Business East Sussex, the BES Connect event aimed to bring together business service providers and business ‘introducers’ to demonstrate the amount of business support available across the county. The event required attendance from business advisors, solicitors, accountants and other professionals working closely with commercial businesses.

PRG’s team set about deciding on a name that fully encapsulated what the event was about and Business East Sussex Connect was born. PRG’s first task was to design an adaptable, on-brand logo that was to be used across all promotional activity including print and online. Subsequent artwork included the design of printed invites and a handy A5 sized brochure for attendees to take away post event outlining the key provider contact details and information.

A ‘save the date’ email marketing campaign was sent out to a targeted list of potential delegates, followed by a postal invite. In order to ensure new providers and business advisors were able to attend, a dedicated web page and social media activity was planned to encourage those interested to sign up to the event.

In addition to this, a targeted and keyword rich content plan was created to ensure attendees could make the most of the day with tips from the Business East Sussex team and the website was continually optimised for SEO.

Results: The event received a great turn out and feedback with guest speakers including Eastbourne MP Stephen Lloyd. There were 50 delegates in attendance who were able to spend the morning finding out about business support available throughout Sussex and Kent. This included access to finance and grants, mentoring and marketing. On the day, PRG’s team were on hand to support with event management and run the company’s social media accounts.

The morning allowed guests to speak face to face with multiple service providers under one roof with opportunities available for networking, question and answer sessions and talks. PRG’s team also sent out a post event email for feedback on the day’s programme.

Find out about our marketing support and event management services by contacting us or by calling 01323 411044.

Find out more about the support available in East Sussex by contacting the Business East Sussex growth hub.

PRG Marketing Communications
10 Gildredge Road
Eastbourne
East Sussex BN21 4RL

T: + 44 (0) 1323 411044
E: info@prgltd.co.uk

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PRG Ltd Marketing and PR Call +44 (0) 1323 411044
10 Gildredge Road, Eastbourne, East Sussex BN21 4RL
Email info@prgltd.co.uk

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