Event management and marketing for business support provider
Brief: When PRG’s long standing client Business East Sussex (BES) wanted to diversify the ways in which they connect local businesses to support, they turned to PRG to help organise the first ever Business East Sussex Connect event. The event, which was the brainchild of Head of Business Services Ian Smallwood, was brought to life by PRG’s team of marketing, event and branding experts. The event required PRG’s involvement from beginning to end. The initial work included branding and coming up with a name for the event. This was to be followed by PRG’s design studio creating all artwork and promotional materials. Ongoing work for PRG was briefed as including cross channel promotion of the event, as well as event management and organisation.
Solution: Working closely with the business experts at Business East Sussex, the BES Connect event aimed to bring together business service providers and business ‘introducers’ to demonstrate the amount of business support available across the county. The event required attendance from business advisors, solicitors, accountants and other professionals working closely with commercial businesses.
PRG’s team set about deciding on a name that fully encapsulated what the event was about and Business East Sussex Connect was born. PRG’s first task was to design an adaptable, on-brand logo that was to be used across all promotional activity including print and online. Subsequent artwork included the design of printed invites and a handy A5 sized brochure for attendees to take away post event outlining the key provider contact details and information.
A ‘save the date’ email marketing campaign was sent out to a targeted list of potential delegates, followed by a postal invite. In order to ensure new providers and business advisors were able to attend, a dedicated web page and social media activity was planned to encourage those interested to sign up to the event.
In addition to this, a targeted and keyword rich content plan was created to ensure attendees could make the most of the day with tips from the Business East Sussex team and the website was continually optimised for SEO.
Results: The event received a great turn out and feedback with guest speakers including Eastbourne MP Stephen Lloyd. There were 50 delegates in attendance who were able to spend the morning finding out about business support available throughout Sussex and Kent. This included access to finance and grants, mentoring and marketing. On the day, PRG’s team were on hand to support with event management and run the company’s social media accounts.
The morning allowed guests to speak face to face with multiple service providers under one roof with opportunities available for networking, question and answer sessions and talks. PRG’s team also sent out a post event email for feedback on the day’s programme.