PRG was approached by Muna Noor, a leading manufacturer of quality industrial plastic pipes, to devise a marketing strategy that would support the company’s business growth, build their brand locally and generate interest from international businesses.
In addition to creating a new brand design and developing a progressive website, the Omani company commissioned PRG to research and formulate a plan for B2B marketing opportunities including creating new branded collateral, advertising in industry specific trade media and digital marketing activities.
We began by researching the economy, competitors and communications preferences in Oman and the Middle East in order to devise a marketing strategy for the business that would emulate the company’s ambitions. Once our strategy recommendations were refined and activities agreed upon, we started building brand awareness in the client’s desired target markets using a number of traditional and digital marketing techniques.
With our extensive graphic and web design capabilities we created a brand new logo for Muna Noor and an international audience friendly and responsive website. In addition to this, we created an advertising schedule with a number of English and Arabic print adverts that have already appeared in Times of Oman, as well as digital adverts including ads for Construction Week e-newsletters and the Times of Oman WhatsApp News alert.
Our work with Muna Noor is ongoing, but so far the business has seen the new website generate a significant number of very relevant and high quality new enquiries within the construction and infrastructure industries. Furthermore, since the digital and traditional print ads have appeared in national media in Oman, Muna Noor has seen a substantial increase in its brand awareness and is looking forward to exhibiting at one of the market’s largest industry events, Big 5 in Dubai, this November.