Helping Automated Logic Build Its Profile in the UK

Challenge

Automated Logic has a strong story to tell. Its technology helps facilities managers make sense of the data their buildings generate, giving them a clearer picture of how their buildings are performing and helping them anticipate potential issues before they arise. These insights can help improve energy efficiency, occupant comfort and overall building performance. Our role is to communicate this technology and expertise to UK audiences in a clear and engaging way, turning highly technical subject matter into compelling content and creating opportunities for Automated Logic’s experts to share their knowledge and experience.

Solution

We kicked things off with a detailed technical entry for the CIBSE Building Performance Awards, supporting Automated Logic’s submission in the Product Innovation category for Predictive Insights for WebCTRL®, Powered by Abound. This meant getting under the skin of the technology and working closely with the engineering team to tell the story behind the innovation, its development and the difference it can make in real-world buildings. Another major focus has been Automated Logic’s presence at Smart Buildings Show 2026. We’ve developed the supporting PR and media outreach, along with a dedicated press kit bringing together the show press release, information on WebCTRL®, spokesperson profiles and expert commentary. We’re also getting Automated Logic’s experts in front of the camera, filming a series of thought-leadership videos for social media, to tap into their insights on building automation, technology and the future of smart buildings.

Result

The pilot is still underway, but it’s already given us the chance to work across a great mix of technical, creative and PR projects and build a strong bank of content for Automated Logic. There’s plenty more to come and we’re looking forward to building on the work we’ve started in the UK. With Automated Logic operating across global markets, there’s exciting potential to take what we’re learning from the pilot and explore how a similar approach could support the brand across Europe and potentially further afield.