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Social media marketing for technology Rental Company

PR and social media are now synonymous, so when the UK arm of Hire Intelligence, a technology rental company, approached PRG to increase its online presence in the run up to the Olympics, we knew exactly where to begin this social media campaign.

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Client

Hire Intelligence

Challenge

As a social media marketing agency, PRG was perfectly positioned to answer the client’s call to target business in the UK and abroad that may want to rent IT and AV equipment during the Olympics: the new iPad, laptops, printers, plasmas and LCD screens, for example.

Solution

Our social media experts encouraged the client to delve into customer liaison on all fronts with Twitter, Facebook and blogging. Firstly, we created a business Facebook page for Hire Intelligence and began posting useful information, advice, articles and jokes, to engage its audience.

Using the Facebook page and other online resources, we launched a competition offering the first 300 Facebook ‘likes’ an exclusive Hire Intelligence squeezy monkey stress toy. Before the competition began, Hire Intelligence’s Facebook page had 17 likes and when the competition went viral in just one day the page received more than 4,000 likes!

While the competition set the Hire Intelligence Facebook page alight, our team of talented copywriters and account managers identified topics for discussion, and using our knowledge of SEO and social media platforms, turned these into blogs. To date, each blog has pushed Hire Intelligence’s existing website to the number one position in Google searches for relevant keyword terms and phrases.

Result

Not ones to rest on our Olympic laurels, following the success of the Facebook competition, we launched a Hire Intelligence Twitter campaign offering people the chance to win the brand new Amazon Kindle Touch if they followed the Twitter page and retweeted the Tweet.

Take a look at the website here: www.hire-intelligence.co.uk


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