One of the things I enjoy most about running PRG is getting out and meeting the people behind all the fascinating businesses we support.
Online meetings have made it easier than ever to stay connected, but there is still nothing quite like speaking to someone face to face, exchanging ideas and discovering what other organisations are working on.
That’s why I’m pleased that PRG will be exhibiting at two brilliant local business events this autumn: the Sussex Business Show in September and Eastbourne DigiFest in October.
See us at the Sussex Business Show
Our first stop will be the Sussex Business Show at the Corn Exchange, Brighton Dome, on Thursday 24 September 2026.
The event will bring together more than 80 exhibitors, along with speakers and networking opportunities for businesses from across the county. It promises to be a lively and enjoyable day, and I’m looking forward to catching up with familiar faces as well as making some new connections.
Members of the PRG team will be there to talk about all things marketing. Whether you’re reviewing your strategy, considering a new website, looking to improve your digital presence or trying to raise your organisation’s profile through PR, please come and have a chat with us on Stand 10.
Working and leading in the age of AI
A few weeks later, we’ll be much closer to home for Eastbourne DigiFest, which returns to the Kings Centre on Wednesday 14 October 2026, you’ll be able to find us on stand M1.
This year’s theme is Working and Leading in the Age of AI, a subject that is prompting some fascinating conversations in our industry and well beyond it.
AI and automation are already changing how organisations operate, how teams work together and how businesses communicate with their customers. The pace of change can feel overwhelming, particularly when there is so much commentary about what these technologies might mean for the future.
DigiFest offers an opportunity to cut through some of that noise. The event will bring together business leaders, managers, founders, digital professionals and career builders to examine how technology is being used in real organisations and what businesses can do to benefit from it.
The programme will explore practical ways in which new tools can save time, support better decisions, strengthen teams and create opportunities for growth. There will also be an exhibition featuring innovative businesses from across the region, along with plenty of time to meet people and exchange ideas.
As an Eastbourne-born-and-bred agency, we’re proud to take part in an event that brings so much knowledge, energy and ambition to the town.
At PRG, we’re embracing the opportunities presented by AI while remaining clear about the value that people bring to successful communications. Technology can help us research, analyse and work more efficiently, but it cannot replace a sound strategy, original thinking or a genuine understanding of an audience.
For me, that balance will be one of the most interesting parts of the conversation at DigiFest.
Successful communication has always been about understanding people and telling compelling stories. The tools may continue to change, but those fundamentals remain as important as ever.
