Local SEO That Puts Your Business on the Map and Keeps It There

With PRG’s local search engine optimisation expertise, we help businesses dominate the Google Map Pack and turn high-intent searches into real-world actions like footfall, phone calls and bookings. From Brighton to Bognor, our local SEO strategies secure visibility where it matters most: in your patch.

Why Local SEO Is Critical

Nearly 46% of all Google searches carry local intent (SOCi), and mobile users searching nearby are ready to act. Up to 88% visit or call a business within 24 hours (HubSpot). Local SEO isn’t just about ranking; it’s about being found when it counts.

High up in the Map Pack means higher trust, more visits and stronger conversion rates. If you’re not optimising for local visibility, you’re leaving revenue on the table and handing opportunity to your rivals.

Our Local Search Engine Optimisation Services

We combine technical rigour with local relevance to build search visibility that gets results. PRG’s local SEO services include:

• Google Business Profile optimisation: complete, accurate and up to date
• Service-area and category tuning for maximum relevance
• Citation building across high-authority local directories
• NAP (Name, Address, Phone) consistency audits and fixes
• Local keyword mapping for your area and services
• Review strategy: generation and management
• Local landing-page creation for individual branches or service areas
• Hyper-local outreach to build authoritative, area-based backlinks

These elements combine to boost your relevance, authority and proximity. These are key signals Google uses to decide who ranks locally.

Content & Link Signals Close to Home

We know that Google loves local content—and so do your customers. Our copywriters and PR specialists create:

• Optimised “Service in Location” pages, like this one we created for SEO in Sussex
• Neighbourhood-relevant blogs and service updates
• Local news releases tied to seasonal peaks or milestones
• Event promotion pages that show you’re active in the community
• Sponsorship and partnership PR to generate community backlinks

By aligning content and backlinks with local themes and place-based keywords, we help clients build trust and authority in the areas they serve.

Tracking & Continuous Improvement

We don’t just optimise—we measure, track and improve performance. Every month, PRG provides dashboards with:

• Map Pack position tracking
• Call tracking from your GBP listing
• Direction requests and website clicks
• Review sentiment and volume over time (on request)

We use these insights to fine-tune your local SEO strategy, campaign by campaign, so you’re always moving forward.