Optimised content & local SEO implementation for building surveyors
Brief: Dawson & Associates is a chartered surveyors based in Rye, East Sussex. When the firm’s website copy was in need of an optimised content refresh, PRG’s property marketing experts got to work. The firm operates in the South East including locations across Sussex, Kent and South London. With competition for local business strong, PRG’s team set about improving the on-page and off-page SEO. This was to complement the company’s Google Ads campaign and improve visibility in their target locations. Since building surveys are one of the core offerings of the business, it was important this service would prove a focus on the website
Solution: A significant part of improving the business’ search position for key terms involved updating the existing pages of the site as well as adding new ones. The new pages covered services not already listed in detail on the site. The website needed to offer users an enhanced, jargon free experience. As such, PRG set about researching the relevant keywords. Once we had identified areas of importance our digital marketing team optimised content and updated the company’s directory listings.
In addition to this, the business’ website contact forms were reviewed. Form updates were made, offering customers a smoother experience and making lighter work of processing enquiries for the company’s administrative team.
Results: Visitors to the Dawson & Associates website are able to clearly navigate the company’s services and browse the blog for free information and advice. The enhanced user experience means that Dawson & Associates’ search positions have improved in many key areas. The company now ranks on the first page of Google for some of their most important terms. Long term local SEO improvements continue to be made to the website.