Social Media Management to Engage and Convert

At PRG, we blend social media marketing, paid social strategy and content expertise to build campaigns that deliver. From engaging reels to high-converting LinkedIn ads, our social media management team works alongside PR, SEO and web specialists to grow audiences and pipelines.

Why Social Media Matters

With over 5 billion people using social platforms globally, attention is the new currency. Brands that show up with relevant, value-led content become part of the conversation and the buyer journey. In fact, 61% of online shoppers try new brands after seeing them on social (according to Sprinklr). Strategic social media marketing drives brand awareness, creates community and builds trust at every stage of the funnel.

Whether you’re launching a new product or shifting perceptions in a specialist sector, social media helps you stay discoverable and front of mind.

Our Social Media Services

Our team of content creators, paid social specialists and designers offer full-service social media support, including:

• Organic strategy and content calendars
• Paid-social campaign planning and execution
• Community management and social listening
• Influencer and employee-advocacy programmes
• Social creative (video, reels, carousels, infographics)
• Live-event coverage and social PR tie-ins

Our social media management integrates seamlessly with PR, SEO and digital, ensuring every post pulls its weight.

Paid Social Campaigns

We use layered audience targeting, from demographics to behaviour and purchase intent, to build high-performing paid social campaigns across LinkedIn, Meta, Instagram, Pinterest and X.

Through continuous A/B testing of messaging, visuals and calls to action, we lower cost-per-lead while maximising impact. We treat every campaign like a testbed: learning fast, optimising faster.

From lead gen forms to thought-leadership promotions, our LinkedIn advertising strategies deliver real business results.

Creative That Stops the Scroll 

Our in-house designers and copywriters collaborate to create platform-specific creative that performs. Whether it’s a 10-second video, a carousel for Instagram or a social graphic to headline a LinkedIn article, every asset is designed for visual storytelling. 

We also share tips on our PRG blog about choosing the right platform for your goals, ensuring that your content doesn’t just look good, it lands. 

Analytics & Continuous Optimisation 

We can track everything from reach and engagement rate to click through rate, sentiment and cost-per-result. Our social analytics dashboards provide real-time insights, while our weekly optimisations and quarterly strategy reviews keep performance sharp. 

Through data-driven decisions, we ensure your content not only resonates but contributes to your bottom line. Every campaign is a learning opportunity, so we keep improving.