Marketing Consultancy Built on Strategy and Insight

At PRG, we offer expert marketing consultancy that uncovers your challenges and aligns your marketing activity with your business goals.

With over 45 years of experience, our full-service agency brings a wealth of knowledge in PR, digital marketing, creative services and traditional marketing tactics. We take a strategic, results-focused approach to ensure your marketing delivers tangible results.

Why Expert Marketing Consultancy Matters

Without a clear, documented strategy, your marketing campaigns risk wasting valuable resources. As HubSpot reports, data-informed strategies were among the top three factors driving success in 2024.

At PRG, we specialise in strategic planning, using our vast marketing experience, analytics data and insights to guide every step of your marketing journey. With a well-documented strategy, you’ll achieve budget efficiency, a competitive edge and better decision-making.

Our Marketing Consultancy Services

PRG’s marketing consultancy offers a complete range of services to enhance your marketing efforts:

• Marketing Audits & Competitor Analysis: Understand your market position and identify gaps.
• Customer Persona & Journey Mapping: Create accurate customer profiles and guide their journey effectively.
• Value Proposition & Positioning Workshops: Define your unique offering and how to communicate it.
• Channel Mix & Budget Allocation: Ensure your resources are allocated efficiently across the right channels.
• KPI Setting & Measurement: Establish clear metrics to track performance and progress.
• In-House Training & Stakeholder Alignment: Empower your team with the skills and knowledge they need to execute your marketing strategy.

We recommend the best tools and tactics for your specific needs, drawing from our full range of expertise.

Integrated Implementation & Ongoing Optimisation

The same in-house teams who create your marketing strategy can execute it across creative, digital, PR and print channels.

This integrated approach guarantees campaigns are consistently optimised for success.

Sector Expertise & Compliance

At PRG, we understand the complexities of marketing in technical sectors like HVAC, the built environment and logistics. Our marketing consultancy delivers clear, strategies that navigate these challenges, ensuring you stay ahead of the competition while meeting industry standards.