Crisis Communications

With stakeholder trust, legal compliance and commercial credibility on the line, crisis communications is not just a safety net: it’s a necessity. PRG is the crisis comms agency businesses trust across East Sussex and beyond. Our expert team moves fast, speaks clearly and supports leaders through their toughest days: online, on camera and in the boardroom.

Why Crisis Communications Matters

In today’s 24/7 media environment, minor issues can spiral into full-blown crises within hours. The always-on scrutiny of social media, citizen journalism and rolling news cycles means there’s no room for delay or inconsistency. A single unverified post or outdated statement can undo months of brand trust. When organisations fail to respond with speed, accuracy and empathy, the damage can be reputational, legal and financial.

Brand trust is hard-won and easily lost. Customers, staff and investors expect clear, fact-based updates that reflect genuine accountability and action. Best practice, endorsed across industries, prioritises timely response, stakeholder reassurance and consistent messaging. A professional reputation management strategy ensures that communications don’t inflame the situation but help defuse it.

Common Crises We Handle

No two incidents are identical, but our experienced team is equipped to support clients through a wide range of high-pressure scenarios, including:

• Workplace incidents
• Product recalls and safety concerns
• Cyberattacks and data breaches
• Environmental and emissions incidents
• Protests, activist campaigns and misinformation
• Leadership misconduct and whistleblower allegations
• Factory or facility closures
• Technical crises in regulated industries

Whether the issue is internal or public, local or global, PRG brings clarity and calm when you need it most.

Our Rapid-Response Framework for Crisis Communications

When the phone rings, we’re ready. PRG’s crisis response team offers clients immediate access to expert support. Our structured response framework ensures nothing is missed:

• Situation audit to establish facts, assess risk and identify key stakeholders
• Message development including holding statements, press Q&A and pre-approved talking points
• Activation of all relevant channels: press, social media, websites, email comms and internal notices
• Live sentiment monitoring and message adjustment in real time
• Coordination with legal teams, insurers and senior leadership

This isn’t theory. It’s tested, trusted and tailored to your organisation’s needs.

Planning Before the (PR) Storm

The best way to manage a crisis? Be ready for it. PRG helps clients stay ahead with proactive planning that turns potential chaos into controlled response. Our services include:

• Crisis risk assessments and audits
• Scenario planning and simulation exercises
• Custom crisis comms plans with escalation protocols
• Social media and traditional media monitoring tools

When you plan in advance, you reduce response time, save costs and build internal confidence. We help you get ahead of the headlines.

Integrated Channel Control

Speed is critical, but so is consistency. PRG’s in-house PR, social, digital and design teams work as one to ensure your message is unified across every touchpoint:

• Real-time press statements and live interview prep
• X (formerly Twitter), LinkedIn and Facebook posts
• Emergency website popups and homepage alerts
• Targeted email campaigns for customers, staff and suppliers
• On-site signage and digital display content

With cross-channel response built into our process, updates don’t get lost in translation or delayed in execution. We go live in minutes, not hours.

Media Crisis Aftercare & Reputation Rebuild

The story doesn’t end once the crisis passes. PRG supports your organisation through the recovery phase with:

• Stakeholder feedback and lessons-learned reviews
• Post-crisis press and social campaigns to rebuild narrative
• SEO clean-up to push down outdated or misleading search results
• Internal debriefs and external re-engagement plans

Reputation can bounce back. Stronger than before. Our team helps you prove that your organisation listens, learns and leads with integrity.