Local marketing and National brand power: a winning combination

Over the years PRG has created marketing campaigns for many clients from Large National corporations to start-ups and small businesses. For big brands, harnessing the power of local marketing can be a meaningful way to connect with local communities, consumers and businesses.

Why choose a local marketing company?

Many big brands already have in house marketing teams who know the brands they represent and their target market inside out.  If your business operates on a National or even International level, it may be rare that you need to drill down in to your audience data and target only those based in a specific location. However, store launches, local events and promotions may all require targeting people living in or visiting a location you’ve never visited or have limited knowledge of. This is where enlisting the help of local marketers can be beneficial.

What kinds of campaigns could use local marketing knowledge?

National brand power and local marketing knowledge can be a powerful combination, harnessing the brand values and recognition of an industry leading company, along with the local expertise of an experienced agency.

Bar and restaurant or store openings, PR launches and event promotion can all benefit from regional knowledge and connections, which are otherwise lengthy to research and impractical to implement without local support.

What experience does PRG have in local marketing for big brands?

PRG’s experience in local marketing for big brands covers everything from digital marketing campaigns such as Facebook advertising to bar launches and events and hospitality management. What’s more, PRG combines extensive local marketing knowledge with full service capabilities, meaning clients benefit from all their marketing and web needs under one roof – no need to liaise with multiple agencies!

Big brands we’ve worked with include the Lawn Tennis Association (LTA) and Stagecoach Buses. With knowledge of the local area and popular local industries, PRG was able to set up targeted Facebook advertising campaigns for Stagecoach Buses to drive recruitment for bus drivers in the region. Meanwhile, the Lawn Tennis Association have enlisted the help of PRG’s local connections to fill the hospitality suite at the International Eastbourne for the last eight years.

In addition to this, PRG’s experience of working for big brands in the local Eastbourne area includes undertaking work on launch events for Hillier Garden Centre and Age Concern UK. As well as helping Hillier launch their flagship store in the town, PRG’s team of marketing experts supported Age UK with their presence in the town by turning the brand’s birthday in to a large scale charity event.

To find out more about local marketing and how PRG can help generate brand awareness and drive sales in East Sussex please contact us or call our friendly experts to discuss your requirements on 01323 411044.

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