PRG has been chosen to help Let’s Do Business Group deliver access to funding to budding entrepreneurs via the Start Up Loans scheme, with a digital marketing campaign built around a fully optimised website and social media advertising.
The work comes off the back of an already successful digital marketing partnership, where we’ve utilised our search engine optimisation (SEO) skills to more than double the amount of traffic Let’s Do Business Group’s website receives.
The brief this time is to help Let’s Do Business Group increase the amount of Start Up Loans its team awards by increasing awareness of the opportunities that are available to entrepreneurs and attracting a larger number of high quality applicants.
A responsive website has been set up – which can be found online at www.letsstartup.co.uk – to act as a portal to all of Let’s Do Business Group’s Start Up Loans services.
The website has been built by us with the dual purpose of providing a valuable resource for entrepreneurs and acting as a powerful marketing tool for the Start Up Loans team.
We identified a thriving UK start up community that exists online through various social media channels, which we we felt very strongly Let’s Do Business Group should be involved in.
To achieve the highest impact, we’ll be targeting Twitter ads to drive direct response to Let’s Do Business’ Start Up services using the website as a base.
The campaign will be implemented by PRG and Let’s Do Business Group working together, with our knowledge of digital marketing platforms driving its financial expertise.
