PRG Marketing Communications is helping to honour the Red Arrows’ 50th display year at this summer’s Airbourne by producing a commemorative programme and, for the third consecutive year, we’re also charged with creating the visual identity for the event – which has been voted the UK’s best free air show for the last two years.
Creating a consistent visual identity for an event which is enjoyed each year by thousands of spectators is an important task. That identity needs to be steady and instantly recognisable to those visiting the event across all printed and digital mediums.
Eastbourne Borough Council awarded us the job after another successful pitch, with work to be carried out including: the commemorative programme, lamppost banners sited on major arterial routes into town, other large format banners on bus shelters and in Eastbourne train station, print advertising, direct mail, flyers and web ads.
Simon Groves, managing director at PRG, said: “We’re very proud of all the work we’ve done for Airbourne over the years, and very happy to be working with the council on the project for the third year running.
“It’s a little bit special this year as the Red Arrows are down across all four days to mark their 50th display year; it’s quite a responsibility, producing a special piece of memorabilia to mark the occasion in the programme – but one I’m more than sure we’ll fulfil with the flair and dedication that has seen us through the last two years.”
Lisa Martin-Smith, Tourism Marketing Manager for Eastbourne Borough Council, said: “It can’t be easy coming up with new exciting visuals for Airbourne year on year but PRG’s creative team achieve just that. The visuals they’ve created the last couple of years have been some of our best yet and we can’t wait to see what they’ll come up with this year to mark 50 years of the Red Arrows.”