Facilities Management Marketing That Wins Contracts
We understand the complex role of FMs and have an impressive track record in Facilities Management marketing.
Budgets stay flat while expectations soar. For facilities management companies, that’s the daily reality. Whether you’re delivering hard or soft FM services, consultancy or Computer-Aided Facility Management (CAFM) technology, the pressure to prove value, stay compliant and cut vacancy rates is relentless.
PRG’s facilities management marketing strategies help you stand out, win bids and retain contracts by building authority across digital, media and industry networks. With UK FM spend forecast to exceed £60 billion in 2025 (Technavio), yet 72% of buyers only shortlisting three suppliers (CBRE), visibility has never mattered more.
Our Facilities Management Marketing Services
We deliver end-to-end campaigns under one roof (strategy, content and execution) led by marketers who speak your language: KPIs, SLAs, BIM and lifecycle cost.
- PR & Media Relations: Secure coverage in trade publications including FMJ, Tomorrow’s FM, i-Facilities and beyond.
- Digital & Content: From SEO to CAFM software guides, lifecycle case studies and BIM white papers.
- PPC & Paid Social: Target estates leaders on Google and LinkedIn with pinpoint accuracy.
- Awards & Events: Stand out and win some of the industry’s leading decorations such as PFM, IWFM and Premises & Facilities Management Awards.
- Branding & Design: Strengthen bids with clear, compliant design: signage, infographics, bid decks.
Whether you’re after FM advertising ideas or facilities management social media marketing, we tailor every campaign to your contract cycle and buyer journey.
Proven Strategies That Win Facilities Management Contracts
Facilities management contracts are won with trust and timing. We craft FM marketing tactics into winning strategies from lead to renewal.
Think thought-leadership around energy management in relevant trade titles. LinkedIn campaigns aligned with contract tender dates.
From the best way to advertise FM services to the tools that keep your brand top of mind, PRG delivers results that go beyond impressions.
Why Choose PRG for Your Facilities Management Marketing?
- Over 45 years of marketing and PR experience in B2B sectors
- Strong relationships with Facilities Management and Built Environment trade media
- Expert copywriting and content creation tailored to FM audiences
- Proven success in securing press coverage and thought-leadership opportunities
- In-depth knowledge of FM awards with a track record of winning submissions
- Full-service marketing support, including web design, brochures, exhibitions, video and webinars
Partner with PRG to elevate your Facilities Management brand through strategic communication, compelling content and sector-specific expertise.
More from PRG’s PR & Marketing Team
Advertising Campaigns
Creative, targeted advertising campaigns that boost your visibility across digital and traditional platforms.
Industry Awards
We craft compelling award entries that showcase your achievements and raise your industry profile.
Crisis Comms
Expert guidance to help you prepare, respond and recover when the unexpected hits your reputation.
Content Creation
Engaging, on-brand content that informs, inspires and supports every stage of your marketing funnel.
Social Media
Strategic social media management that builds brand personality, encourages engagement and supports integrated campaigns.
Search Engine Optimisation
SEO strategies that increase visibility, attract quality traffic and enhance the impact of your PR coverage.
Latest Projects
Establishing brand guidelines to protect and maintain a brand identity
Strengthening Johnson Controls’ BMS distribution channel across Europe
Get in Touch
We’d love to hear from you! Whether you’re ready to start a project or just exploring your options, our friendly team is here to help. Drop us a message and let’s see how we can make something great together.